Script 1

Cases of measles are rising.
Uptake of vaccines is falling in most areas of England.
As a community, we must do all we can to ensure our young people are protected.
Every parent wants what is best for their child and we must listen to the experts who warn of the return of diseases that were once seen as a thing of the past.
Protect your children with the MMR vaccine.

Script 2 

Cases of measles are rising.
Research has shown that our community may be reluctant to take up the free offer of childhood vaccination.
Sadly sometimes there is misinformation that can be hard to ignore and rumours can spread quickly.
The MMR vaccine has an excellent safety record and you can request a vaccine without pork gelatine from your GP practice.
Protect your children with the MMR vaccine.

Script 3

Cases of measles are rising.
Many of us remember what life was like before we had the opportunity to protect our children from measles, mumps and rubella, polio, meningitis and diphtheria
Unless we all work together for the common good we risk the chance that these diseases come back and take a real foothold in our communities.
Protect your children with the MMR vaccine.